While not suitable for print design, JPEG is commonly used for photographs due to its ability to compress large images without degrading their visual quality too much. JPEG: JPG - A file type that supports 24-bit colour, with 8 bits allocated to each of the red, green, and blue channels. Infographic: Information presented in an easy-to-digest (and often visually appealing) format. Hex code: A six-character hexadecimal number that represents the red, green, and blue values for a particular colour. CMYK colours are translated into RGB values for display on web pages and other electronic media. Visual communication glossary of useful termsīefore we go further into the graphic design role, here is a quick glossary of terms you may encounter when investigating graphics design courses or discussing graphic design:ĬMYK: A colour model used in printing. Some graphic designers create layouts and advertising campaigns for websites while others design logos and branding for businesses. ![]() Historically, graphic designers worked primarily in print media, but in today's digital world, the field can be very broad. ![]() As part of the creative team, they collaborate with artists, copywriters, and marketing managers to develop visual solutions that effectively promote a product or service. They create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, and captivate consumers. Graphic designers use their knowledge of design, colour, and typography to visually communicate a message or present a product. ![]() This guide provides an overview of the field and shows you how to break into the industry. If you want to design brands, websites, packaging, print ads, and create illustrations, animations, and interactive media-using both traditional and digital techniques-a career as a graphic designer might be right for you. You combine art and technology to produce effective brand imagery and other graphics that communicate the ideas of a product, service, or organisation. A graphic designer is someone who uses this set of skills to design or create messages and visuals that are used in websites, marketing campaigns, advertising, product packaging, and signage.Īs a graphic designer you will create visual concepts, using a variety of techniques to convey messages or create aesthetic effects. Graphic design is the art and process of visual communication and problem-solving through the use of images, typography, and colour.
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